Below you will find pages that utilize the taxonomy term “Planning”
What the Search Data Told Us (and Why We Listened)
We looked at how people actually search for farmers markets and, surprise: the internet behaves like a Saturday morning. There are early birds, there are seasonal stampedes, and “near me” rules the day. That little bit of reality-check shaped our stack and our rollout plan more than any fancy diagram.
What we looked at
- Seasonality: peaks around spring openings, summer abundance, and the fall harvest (pumpkins do numbers).
- Weekly rhythm: predictable bumps late week and Saturday mornings.
- Geography: sunbelt states (hello, Florida) show longer seasons and higher baseline interest than colder states (hi, Ohio), but both spike when markets open.
- Intent: “farmers market near me,” “hours,” “open now,” and “SNAP/EBT” show up a lot—short, local, urgent.
Takeaway: we’re building for spikes, mobile, and quick answers.