What the Search Data Told Us (and Why We Listened)

We looked at how people actually search for farmers markets and, surprise: the internet behaves like a Saturday morning. There are early birds, there are seasonal stampedes, and “near me” rules the day. That little bit of reality-check shaped our stack and our rollout plan more than any fancy diagram.

What we looked at

  • Seasonality: peaks around spring openings, summer abundance, and the fall harvest (pumpkins do numbers).
  • Weekly rhythm: predictable bumps late week and Saturday mornings.
  • Geography: sunbelt states (hello, Florida) show longer seasons and higher baseline interest than colder states (hi, Ohio), but both spike when markets open.
  • Intent: “farmers market near me,” “hours,” “open now,” and “SNAP/EBT” show up a lot—short, local, urgent.

Takeaway: we’re building for spikes, mobile, and quick answers.

read more